📰 What’s the Four, One, One – About Us

📌 If you grew up before the internet took over, you remember dialing 4-1-1 to get connected. You needed a number, a name, a service—and 411 delivered. Fast forward to today, and that same need still exists: people want to connect with local businesses they can trust. But now, we’ve got a better way to serve that need in the 928.

Welcome to 928411.com, your modern-day local directory. Built for Lake Havasu, Kingman, Bullhead City, and the surrounding communities. This is where small businesses show up, stand out, and stay top of mind—in the real world and online.

💥 The Problem We Solve
Let’s face it: most small business advertising is broken.

Online ads? You’re throwing money into a black hole. According to Wordstream, the average click-through rate on Facebook ads is just 0.90%. That’s less than 1 in 100 people even clicking—let alone buying. And Google? You’re competing against national brands with million-dollar budgets.

Coupon magazines and stuffed envelopes? They bury your business among dozens of competitors. There’s no table of contents, no rhyme or reason. Your ad might land next to three others in your category, and worst of all—nobody keeps them around.

🧭 What I Realized as a Local Business Owner
My name is Zack. I’m a Veteran of the U.S. Army, a father, a serial entrepreneur, and a local business owner, just like you. I’ve been through the grind of trying to stretch every marketing dollar, hoping something sticks.

And that’s when I found the 9×12 jumbo postcard.

I used it to promote my own business. And what I saw blew me away. The response was immediate, the design stood out, and the fact that it showed up physically—in full color—meant it got noticed. And unlike the coupon clutter, it actually stayed in people’s homes.

People kept it. Pinned it to their fridge. Shared it with friends. Referenced it when they needed a local service.

That’s when I realized: this isn’t just a marketing tool. It’s a visibility machine.

🏠 Visibility That Lives in the Heart of the Home
The 9×12 postcard isn’t just direct mail. It’s intentional, fridge-worthy advertising. When someone opens their mailbox and sees that big, glossy card, they don’t throw it away. They look at it. They engage with it. They save it.

That’s what makes it different:

• One business per category—you’re not competing on the same card
• Glossy, high-impact design—it pops, not flops
• Targeted to about 5,000 households—your actual neighbors

🖥️ And Then I Built 928411
I wanted to make the 9×12 even better—by connecting it to a digital presence. That’s how 928411.com was born.

It’s a free, curated online directory that:

• Lists almost every small business from Parker Arizona all the way Kingman and Bullhead City with full contact info.
• Features and move to the top of category every 9×12 advertiser with a complete listing so their business stands out. 
• Provides a backlink to boost your search engine rankings
• Helps locals who prefer online search find you just as easily by listing all small businesses in one local 928 directory. 

It’s a full-circle marketing loop:

1. The postcard lands in their hand
2. Your listing is live when they Google you
3. You’re seen in the real world and the digital one

🎯 Why I Do This
Because I’ve been in your shoes. I know the frustration of wasted ad budgets. I’ve seen how hard it is to compete with national franchises or algorithm-driven ad platforms that never seem to work for the little guy.

This is my answer: a local-first, relationship-driven, visibility-building platform.

And it’s not just a business—it’s a service. It’s how I give back to the community I live in. I built this to help local businesses like yours:

• Get found
• Get trusted
• Get booked

📈 Proven Results, Real ROI
Here’s what we know:

• Direct mail has an average 4.4% response rate, compared to 0.12% for email and under 1% for online display ads (Data: DMA, USPS).
• 9×12 postcards outperform most forms of local advertising by delivering almost 100% visibility and category exclusivity.
• When you combine that with an SEO-friendly directory like 928411, you’re hitting both sides of the visibility equation: physical and digital.

🫱🏼‍🫲🏽 Built By a Neighbor, For Neighbors
I’m not a marketing agency. I’m not backed by venture capital. I’m just a dad, a veteran, and a lifelong builder of businesses. I’ve sold real estate, flipped homes, led national teams—and I’ve seen what works and what doesn’t.

This works. And it works because it’s simple, honest, and built with integrity.

🚀 Join the Movement
Whether you want to start small with a free listing or you’re ready to lock in your exclusive category on the next 9×12 postcard drop, we’re here for you.

🔗 Reserve Your 9×12 Ad Spot »
📞 928.928.5355

Let’s put your business where it belongs—on the fridge, in the feed, and at the top of your customer’s mind.

That’s the new 411. That’s 928411.